Karthika Masam and Karthika Purnima: Auspicious Gold Purchases
After Diwali, Telugu households enter Karthika Masam, one of the most sacred months of the year. It is a time of lamps, temple visits and devotion, and for many families, a good time to buy gold. This guide explains the month's significance, its traditions around gold, and how to plan a purchase.
The month and its significance
Karthika Masam is the month in the Telugu calendar that follows Diwali. In 2026, it runs from mid-November into early December. Check your family's panchang for exact dates.
The month is considered especially sacred to both Lord Shiva and Lord Vishnu. Across Telangana and Andhra Pradesh, families light lamps at dawn and dusk, visit temples, observe fasts on Mondays (Karthika Somavaram), and take part in rituals by rivers and lakes. It is also a popular season for weddings, housewarmings and other auspicious beginnings.
Traditions around gold
Because the month is associated with purity, light and prosperity, many families consider it an auspicious time to buy gold. Common purchases include:
- gold coins, often with deity motifs, bought as a blessing for the home,
- deity pendants and temple jewellery, worn during temple visits and pujas,
- jewellery for weddings held during the month,
- small pieces for children, marking the season.
Families who could not buy on Dhanteras or Diwali often choose Karthika Masam instead, especially as showrooms become calmer after the festival rush. Read Temple Jewellery: South Indian Tradition, Hyderabad Craft for traditional designs.
Karthika Purnima
The full moon of the month, Karthika Purnima, is its most important day. In 2026, it falls on Tuesday, 24 November; confirm the date and timings with a local panchang.
On Karthika Purnima, families light rows of lamps at home and in temples, and many float lamps on water. The day is associated with Lord Shiva's victory over the demon Tripurasura, and it is considered one of the most auspicious days of the year for new beginnings and meaningful purchases, including gold.
Planning a purchase
To make the most of the month:
- Decide what you want early. Whether a coin, a pendant or a wedding piece, choosing ahead means less rush.
- Reserve on WhatsApp. Message us at +91 88855 00805 and we can set aside pieces for you to collect on the day that matters to your family.
- Visit on a quieter weekday. After the Diwali rush, weekday visits are usually calm and unhurried.
- Check the essentials. For gold, confirm the BIS hallmark and HUID, and ask for an itemised bill. Read How to Buy Gold Jewellery in India (2026).
For more on timing your purchases through the year, see Best Time of Year to Buy Gold in Hyderabad.
Tibarumal & Sons Jewellers, Shaikpet is open Monday to Saturday, 11am to 8:30pm. Directions are in How to Reach Tibarumal & Sons, Shaikpet.
Visit Tibarumal & Sons Jewellers, Shaikpet
Tibarumal & Sons Jewellers
Shop No. 102, 8-1-299/121, RP Business Park, Al Hamra Colony, Shaikpet, Hyderabad 500008
Hours: Monday to Saturday, 11am to 8:30pm
Phone: +91 88855 00805
WhatsApp: Message us on WhatsApp
Instagram: @tibarumalandsons
